Saturday, April 26, 2008

Drive One...Will you!


Ford made a profit of $100M this quarter. that's interesting. but more interesting is the recent ford tv ad "Drive One", which says ford equals toyota in quality!!!. check out this article forddriveone
Well, the question is, whether this will work. especially among us, indians and asians, for majority of whom, the term quality is synonymous to Japanese product. for most of asians, its either Honda, Toyota or Nissan, very few it's Mitsubishi... this new ad might work well with the American people, but to us and asians in general i don't think it would make a slightest difference to opt for ford and to Drive One...

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